Understanding Brand Profile

Your Brand Profile defines how CopyPower.ai thinks and writes on your behalf.

It’s not just tone or style. It’s the combination of how your brand shows up, what it believes, what language it consistently uses, and what it deliberately avoids.

Once set, your Brand Profile is global.

It applies automatically across landing pages, emails, and LinkedIn content, ensuring everything sounds coherent even when the goals of each asset are different.

If you configure one thing carefully in CopyPower.ai, make it this.

Brand Voice vs Brand Profile (Important)

In CopyPower.ai, Brand Voice lives inside a broader Brand Profile.

The Brand Profile defines:

• Who your brand is
• How it sounds
• What it believes
• What it stands for
• What kinds of claims can it responsibly make

This is intentional.

Strong copy doesn’t come from tone alone.

It comes from clear identity, consistent beliefs, and real constraints.

The Brand Profile is where all of this is defined once, so every asset stays aligned.

When this guide refers to “Brand Voice,” it’s describing the voice layer within the full Brand Profile system.